Privacy policy
Last updated: 4 May 2026
This privacy policy explains how apolaire (the "Site", "we", "our" or "ours") collects, uses and discloses your personal information when you visit, use our services, or make a purchase on apolaire.com (the "Site"), or otherwise communicate with us about the Site (together, the "Services"). For the purposes of this privacy policy, "you", "your" and "yours" refer to you as a user of the Services, whether you are a customer, a website visitor, or another person from whom we have collected information in accordance with this privacy policy.
Please read this privacy policy carefully.
Changes to this privacy policy
We may update this privacy policy from time to time, including to reflect changes to our practices or for other operational, legal or regulatory reasons. We will post the revised privacy policy on the Site, update the "Last updated" date and take any other action required by applicable law.
How we collect and use your personal information
To provide the Services, we collect personal information about you from various sources, as set out below. The information we collect and use varies depending on how you interact with us.
In addition to the specific uses described below, we may use the information we collect about you to communicate with you, provide or improve the Services, comply with any applicable legal obligation, enforce applicable terms of service and protect or defend the Services, our rights and the rights of our users or others.
Personal information we collect
The types of personal information we obtain about you depend on how you interact with our Site and use our Services. When we use the term "personal information", we refer to information that identifies, relates to, describes or can be associated with you. The following sections describe the categories and specific types of personal information we collect.
Information we collect directly from you
The information you submit directly to us through our Services may include:
- Contact details, including your name, address, phone number and email.
- Order information, including your name, billing address, shipping address, payment confirmation, email and phone number.
- Account information, including your username, password, security questions and other information used for account security purposes.
- Customer service information, including the information you choose to include in your communications with us, for example when you send a message through the Services.
Some Services features may require you to provide certain information about yourself directly. You may choose not to provide this information, but it may prevent you from using or accessing those features.
Information we collect about your use
We may also automatically collect certain information about your interaction with the Services ("Usage Data"). To do so, we may use cookies, pixels and similar technologies ("Cookies"). Usage Data may include information about how you access and use our Site and your account, including device information, browser information, network connection information, your IP address and other information related to your interaction with the Services.
Information we obtain from third parties
Finally, we may obtain information about you from third parties, including suppliers and service providers who may collect information on our behalf, such as:
- Companies that support our Site and Services.
- Our payment processors, who collect payment information (e.g. bank account, credit or debit card information, billing address) to process your payment in order to fulfil your orders and provide you with the products or services you requested, with a view to performing the contract we have with you.
When you visit our Site, open or click on emails we send you, or interact with our Services or advertising, we, or third parties we work with, may automatically collect certain information using online tracking technologies such as pixels, web beacons, software development kits, third-party libraries and cookies.
Any information we obtain from third parties will be processed in accordance with this privacy policy. See also the section below, Third-party websites and links.
How we use your personal information
Providing Products and Services. We use your personal information to provide the Services to perform the contract we have with you, including to process your payments, fulfil your orders, send you notifications related to your account, purchases, returns, exchanges or other transactions, to create, maintain and manage your account, arrange shipping, facilitate any returns and exchanges and other features and functions related to your account.
Marketing and advertising. We may use your personal information for marketing and promotional purposes, for example to send marketing, advertising and promotional communications by email, SMS or postal mail, and to show you advertisements for products or services. This may include using your personal information to better tailor the Services and advertising on our Site and other websites. If you reside in the EEA, the legal basis for these data processing activities is our legitimate interest in selling our products, in accordance with art. 6 (1) (f) of the GDPR.
Security and fraud prevention. We use your personal information to detect, investigate or take action regarding possible fraudulent, illegal or malicious activities. If you choose to use the Services and create an account, you are responsible for keeping your account credentials secure. We strongly recommend that you do not share your username, password or other access information. If you believe your account has been compromised, please contact us immediately. If you reside in the EEA, the legal basis for these data processing activities is our legitimate interest in ensuring the security of our website for you and other customers, in accordance with art. 6 (1) (f) of the GDPR.
Communicating with you and improving the Services. We use your personal information to provide customer service and improve our Services. This is in our legitimate interest in ensuring our responsiveness, providing you with effective services and maintaining our business relationship with you under art. 6 (1) (f) of the GDPR.
Cookies
Most browsers automatically accept cookies by default, but you may choose to configure your browser to delete or reject cookies through your browser controls. Please keep in mind that deleting or blocking cookies may impair your user experience and cause certain Services to malfunction, including certain features and general functionalities, or to be unavailable. In addition, blocking cookies may not completely prevent the way we share information with third parties such as our advertising partners.
How we disclose personal information
In certain circumstances, we may disclose your personal information to third parties for contract performance purposes, for legitimate purposes and for other reasons subject to this privacy policy. This may include:
- Suppliers or other third parties who perform services on our behalf (e.g. IT management, payment processing, data analysis, customer service, cloud storage, order processing and shipping).
- Business and marketing partners to provide you with services and advertising. Our business and marketing partners will use your information in accordance with their own privacy notices.
- Where you ask us to disclose, or otherwise consent to us disclosing, certain information to third parties, for example to ship products to you or via your use of social media widgets or login integrations, with your consent.
- With our affiliates or within our group of companies, in our legitimate interest in running a successful business.
- In connection with a business transaction such as a merger or bankruptcy, to comply with applicable legal obligations (including to respond to subpoenas, search warrants and similar requests), to enforce applicable terms of service and to protect or defend the Services, our rights and the rights of our users or third parties.
We have disclosed the following categories of personal information and sensitive personal information about users for the purposes described above, in the sections "How we collect and use your personal information" and "How we disclose personal information":
Categories of recipients:
- Identifiers such as basic contact details and certain order and account information
- Commercial information such as order information, purchase information and customer service information
- Internet or other similar network activity, such as usage data
- Geolocation data such as locations determined by an IP address or other technical measures
- Suppliers and third parties who provide services on our behalf (such as ISPs, payment processors, order processing partners, customer service partners and data analysis providers)
- Business and marketing partners
- Affiliates
We do not use or disclose sensitive personal information without your consent or for the purpose of inferring characteristics about you.
With your consent, we share personal information for the purpose of carrying out advertising and marketing activities.
Third-party websites and links
Our Site may provide links to websites or other online platforms operated by third parties. If you follow links to sites that are not affiliated with us or that we do not control, you should review their privacy and security policies and other terms and conditions. We do not warrant and are not responsible for the privacy or security of those sites, including the accuracy, completeness or reliability of the information found on those sites. Information you provide on public or semi-public areas, including information you share on third-party social networking platforms, may also be visible to other users of the Services and/or to users of those third-party platforms, with no limit on our use or that of a third party. The fact that we include such links does not, in itself, imply approval of the content of those platforms or of their owners or operators, except in situations set out in the Services.
Children's data
The Services are not intended for use by children, and we do not knowingly collect any personal information about children. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details below to request its deletion.
As of the effective date of this privacy policy, we are not actually aware that we "share" or "sell" (as those terms are defined in applicable law) the personal information of persons under the age of 16.
Security and retention of your information
Please note that no security measure is perfect or impenetrable, and we cannot guarantee "absolute security". In addition, all information you send to us may not be secure during transit. We recommend that you do not use insecure channels to communicate sensitive or confidential information to us.
How long we retain your personal information depends on different factors, such as whether we need the information to maintain your account, provide the Services, comply with legal obligations, resolve disputes or enforce other applicable contracts and policies.
Your rights
Depending on your place of residence, you may benefit from all or part of the rights listed below in connection with your personal information. However, these rights are not absolute and may only apply in certain circumstances, and we may, in some cases, refuse your request as permitted by law.
- Right of access / to know: you may have the right to request access to the personal information we hold about you, including details of how we use and share your information.
- Right of erasure: you may have the right to request that we delete the personal information we keep about you.
- Right of correction: you may have the right to request that we correct the personal information we keep about you.
- Right of portability: you may have the right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party, in certain circumstances and with certain exceptions.
- Right to opt out of sale, sharing or targeted advertising: you may have the right to ask us not to "sell" or "share" your personal information or to refuse the processing of your personal information for purposes considered as "targeted advertising". If you visit our Site with the Global Privacy Control signal enabled, depending on where you are, we will treat this as a request to opt out.
- Restriction of processing: you may have the right to ask us to stop or restrict our processing of personal information.
- Withdrawal of consent: where we rely on your consent to process your personal information, you may have the right to withdraw said consent.
- Appeal: you may have the right to appeal our decision if we refuse to process your request. You can do so by replying directly to our refusal.
- Communication preferences management: we may send you promotional emails that you may decline to receive at any time using the unsubscribe option displayed in our emails. If you unsubscribe, we may continue to send you non-promotional emails, such as those concerning your account or orders you have placed.
You may exercise any of these rights where indicated on our Site or by contacting us using the contact details indicated below.
We will not discriminate against you if you exercise any of these rights. We may need to collect information from you to verify your identity, such as your email address or account information, before providing a substantive response to the request. In accordance with applicable laws, you may designate an authorised agent to make requests on your behalf in order to exercise your rights. Before accepting such a request from an agent, we will require the agent to provide proof that you have authorised them to act on your behalf. We will respond to your request as soon as possible, as required by applicable law.
Complaints
If you have any complaints about how we process your personal information, please contact us using the contact details provided below. If our response to your complaint does not satisfy you, depending on your place of residence, you may have the right to appeal our decision by contacting us using the contact details indicated below, or to lodge your complaint with your local data protection authority. For France, you may contact the CNIL.
International users
Please note that we may transfer, store and process your personal information outside the country where you live. Your personal information is also processed by employees and by third-party service providers and partners in those countries.
If we transfer your personal information outside Europe, we will rely on recognised transfer mechanisms such as the European Commission's standard contractual clauses or any equivalent contract issued by the relevant UK authority, as appropriate, unless the data transfer is to a country deemed to provide an adequate level of protection.
Contact
If you have any questions about our privacy practices or this privacy policy, or if you wish to exercise any of the rights available to you, please email us at contact@apolaire.com or contact us at:
Chaff SAS
2 Rue Gustave Eiffel
10430 Rosières-près-Troyes, France
For the purposes of applicable data protection laws and unless explicitly stated otherwise, Chaff SAS is the data controller of your personal information.